- TV consumers are facing an enormous offer of contents that needs to be organized and chosen to fit what the consumer really wants.
Background
The potential market in this business is enormous since absolutely everybody watches TV, and in the wake of the analog shut-down between 2010-12 all around Europe, over 90% of the population, TV consumers, will have a choice of literally dozens of channels and thousand of free TV programmes which will call for a great deal more intelligence and user-friendliness to make the most of them.
A fact worth re-stating is that the average period of time spent in front of the television set in most of the European countries is more than three hours every day - this makes it the third most time-consuming activity in human life, after sleeping and working.
InOut TV is the leader in digital recorder, PVR, technology and services in the Spanish market. The company is a platform for the distribution of interactive free-to-air services on DTT and IPTV as well as a provider of value added services for the major Telcos IPTV platforms. 
PVR services have resulted in a revolution in the way we watch television and have had a profound effect on the viewer base. In fact broadband and the PVR have been the technological advances which have had the greatest effect on the lives of users in the USA, while the PVR is the device found as most exciting by users (Source: Edison Media Research).
Trends
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With the Digitalization process around Europe audiences will soon have the same flexibility as internet users to control when and where they match and see to programs. Many will use personal video recorders (PVRs), which will be able to hold as much as 4,000 hours of content (equivalent to six months of output of a 24-hour television channel). At the same time, downloading and file sharing of video and audio from the internet will become commonplace for many people.
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Following these trends where TV becomes digital, with many more options, but also with more complexity to be ordered and simplified, devices like InOutTV’s PVR are needed becoming a real Google of the television: the device that puts in order and simplify the content available. Some market trends that InOutTV take carefully into account are:
User Experience: Keep it simple what it is in reality complex is basic in order to don’t confuse the consumer who is receiving thousand of new contents every day. It is important to guide his/her taking into account its preferences and managing the PVR advanced functionalities in a friendly and easy user interface and menus.
EPG: Electronic Program Guide or EPG is the main brain of a PVR. Recording are ordered from it, and there for an accurate and constantly updated guide is really important to get perfectly recorded all desired programs. Only this guarantees a really good user experience when using the PVR and because of this InOutTV has created a Synchronized in real-time guide, the only one in the market, and a real advantage of our devices.
These two important characteristics have made InOutTV the leader in PVRs and DTT zappers in Spain